10 Cash-Flow Surprises That Could Kill Your Startup
Startup Professionals Musings
AUGUST 1, 2013
The sad truth is that cash flow surprises kill many startups, even though they should have been adequately funded to survive. If you try to vary the number of employees to match, that costs even more cash for hiring, firing, and layoffs. On the other side, your new customers expect a free trial period.
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