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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. As crazy as this scenario sounds, it is very similar to the “scoring process” companies engage in when they track Net Promoter Scores. However, rather than obsessing on a single metric, entrepreneurs should focus on improving their Net Profit Score.

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How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.