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Retro: My Favorite Blog Post on Raising VC

Both Sides of the Table

I had previously raised VC in 1999, 2000, 2001 and 2005. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. I thought, what would I do if I was trying to sell to a customer.