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Announcing a Deal I’ve Wanted to Talk About for a Year

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I first met Ethan in 2005. He then pointed out that for service-based businesses every slot that went unfilled the provider had very high fixed costs and very low marginal costs and people ought to be willing to sell low-demand or last-minute expiring times at a discount while selling premium times at full price or even a surge price.

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How to Decrease the Odds That Your Startup Fails

Both Sides of the Table

But that’s harder to build in 2016 than it was in say 2005. You may have paid marketing: SEM, Social Media Ads, Banner Ads, email lists, etc. SEO doesn’t just happen – it requires a content strategy, inbound links, relevancy, keyword strategies, etc. Then you need to understand the economic benefit to the user.

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