How to Develop Your Fund Raising Strategy
Both Sides of the Table
JANUARY 16, 2012
I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Executive Summary. Fund raising (as is much of life) is a sale – pure and simple. Three rules in sales: Why buy anything? This narrowing follows the three golden rules of sales: qualify, qualify, qualify.
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