Rebranding Should Be Driven By Growth, Not Desperation
InfoChachkie
FEBRUARY 10, 2014
As Wired magazine pointed out in a January 2013 article , "It’s a Hail Mary pass for a company that held 44.5 percent of the domestic market in 2006 but watched that slip to 8.4 This unintended use of their technology caused the company to modify their product set to better accommodate large, brand-focused advertisers.
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