The 1/9/90 Rule of UGC & Why It’s OK to Have Lurkers
Both Sides of the Table
AUGUST 24, 2010
self promotion in order to gain status that might either help with future job prospects or to drive traffic to ones website for primary business. - You live or die on the power users because they build the most compelling content and help promote your website (because it helps them). But perhaps the lurker category is smaller.
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