Rebranding Should Be Driven By Growth, Not Desperation
InfoChachkie
FEBRUARY 10, 2014
In contrast, companies that are rapidly growing often rebrand in order to more accurately reflect the expanded scope of their target market and product set. percent of the domestic market in 2006 but watched that slip to 8.4 The path from a product name to an umbrella brand is not uncommon in the startup world.
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