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Frank Addantes FounderBlog: So, you need to develop a product?

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Bringing in Steady engineers too early could result in a less competitive product, bringing them in too late could result in instability.