Frank Addante

MAY 24, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. This new company is in the Internet advertising (technology) space. . ► March (1) Office 2.0: Where's Jack Bauer?

Advertising 40

Advertising Startup Venture Capital Outsource Development 40

Frank Addante

MAY 15, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.

Advertising 40

Advertising Startup Chief Technology Officer Technical Review 40

Frank Addante

JUNE 10, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Also, having something walking distance to lunch/dinner/happy hour options was also a key factor. . ► March (1) Office 2.0:

Startup 40

Startup Technical Review Software Review Advertising 40

Both Sides of the Table

MARCH 1, 2011

Around 2003, Quigo was doing tens of millions of dollars in revenue with two main products: a ready-to-use, search engine marketing solution for advertisers called FeedPoint and a contextual advertising platform for publishers called AdSonar. He wanted Quigo to be in the business of letting advertisers buy directly into the system.

Google 302

Google Startup Advertising Acquisition 302