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The sixth is marketing analytics, including SEM/SEO, collecting customer names, emails -- we use ExactTarget for emails, and Omniture for Analytics. It turned out to be fortuitous timing, we closed the round in literally, late, late, late 2008. Who knew then that things would get so shaky. We're now expanding that business online.
I was in Hawaii, and I discovered there were all kinds of aggregators over there--independent sales reps out of kiosks in Waikiki and Lahaina, out where you're walking down the street at night--offering things like 20 percent of fishing tours, and so on--selling off commissions for fishing and other activities.
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