socalTECH

APRIL 1, 2010

We cater to mobile phone developers--right now the iPhone, and coming soon to Android. You have advertising networks and mediation players, but you don't really have an ad management platform like ours. Ad networks were springing up, but there was no infrastructure to power them. Our space is pretty young.

Startup 164

Startup Platform Advertising GRP Partners 164

Both Sides of the Table

MAY 19, 2010

Closing a VC fund in 2009/10 is a major achievement in and of itself. Founded in November 2007 in New York City by Alexis Maybank and Kevin Ryan (co-founder of DoubleClick); CEO is Susan Lyne (ex-CEO Marta Stewart Living Omnimedia) Revenue estimates: $50mm in 2008; $170mm in 2009 (versus budget of $150mm); $450mm forecasted for 2010.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

SEPTEMBER 23, 2008

The majority of them are social application developers, who have social applications on Facebook, MySpace, Friendster, Bebo, and Hi5, either using the Facebook API or OpenSocial. We also just recently launched a standard API, which allows any social networking site to use our analytics code.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

The majority of them are social application developers, who have social applications on Facebook, MySpace, Friendster, Bebo, and Hi5, either using the Facebook API or OpenSocial. We also just recently launched a standard API, which allows any social networking site to use our analytics code.

Social Media 100

Social Media Advertising Social Network Userplane 100