Both Sides of the Table

MAY 19, 2010

Closing a VC fund in 2009/10 is a major achievement in and of itself. The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Gilt Group is currently the largest private sale web site in US. Time will tell.

Venture Capital 240

Venture Capital Startup Platform Technical Review 240

socalTECH

APRIL 1, 2010

Our main differentiation from what's out there now in the mobile area, is we allow developers to target their audience segment however they want, whether that is by time of day, by campaign, and we also turn control over to application developers, so they can transparently see and target their ads, to a greater degree.

Startup 164

Startup Platform Advertising GRP Partners 164

socalTECH

SEPTEMBER 23, 2008

The majority of them are social application developers, who have social applications on Facebook, MySpace, Friendster, Bebo, and Hi5, either using the Facebook API or OpenSocial. The platforms will be using it to serve ads into their ecosystem, essentially allowing their ad sales teams to sell into their impressions.

Social Media 113

Social Media Advertising Social Network Userplane 113

socalTECH

SEPTEMBER 23, 2008

The majority of them are social application developers, who have social applications on Facebook, MySpace, Friendster, Bebo, and Hi5, either using the Facebook API or OpenSocial. The platforms will be using it to serve ads into their ecosystem, essentially allowing their ad sales teams to sell into their impressions.

Social Media 100

Social Media Advertising Social Network Userplane 100