The Most Obvious Mobile Ad Unit and What the New York Times Got Wrong
Both Sides of the Table
JULY 13, 2012
Higher conversion rates (10-15x online conversion) and higher value at closure (up to 2x higher) due to up-sell & cross-sell potential. RingRevenue grew it’s revenue 3x 2010 over 2011 and is on track to grow more than 3x again in 2012 with no signs of slowing. Here are some data provided by a BIA / Kelsey report (2012).
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