2012 Equity Framework Guide 
Both Sides of the Table
SEPTEMBER 28, 2014
Let’s set up a framework. by Michael Woolf that is worth any startup founder reading to get a sense of perspective on the reality warp that is startup world during a frothy market such as 1997-1999, 2005-2007 or 2012-2014. So money spent should add equity value or create IP that eventually will. Gross Burn vs. Net Burn.
TechCrunch LA
FEBRUARY 20, 2019
There are CEOs that always seem to guide their companies to the right place at the right time and drive their stock valuations up. Mithril is struggling to compete against ferocious competition in the growth-stage equity market. There are VCs who get a string of wins that is far from chance. Alas, no $100 catered lunches.
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