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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. 18 months ago 25% of all pitches to me were ideas for how to build products around Twitter’s API. Now I don’t get any.