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10 Answers That Make Your Startup Plan Investable

Startup Professionals Musings

This is also the place to first mention patents and any other differentiators that put you ahead of competition. How big is the funding request, and how much equity will you give? Quantify founder investments, both cash and sweat-equity. Marty Zwilling First published on Entrepreneur.com on 02/03/2016.

Invest 108
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How Entrepreneurs Can Capitalize On Their Alma Mater

Startup Professionals Musings

Most universities have a file of patents from project work that they are willing to license to any entrepreneur for business commercialization, with little or no cost up front. Every startup needs to start their funding search looking for grants, with no equity dilution, as well as contests and foundations.

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Join The Unicorn Club Of Billion-Dollar Companies

Startup Professionals Musings

Don’t be afraid to give up equity to get a small share of a very large pot. Patents and other intellectual property are a necessary initial “barrier to entry,” but these are just the beginning. Marty Zwilling First published on Inc.com on 09/29/2016. Opportunity and scalability are unlimited.

Company 100
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8 Reasons To Incorporate Your New Company Early

Startup Professionals Musings

Patents issued to you before you incorporate the business will not be considered part of the business valuation by investors. Co-founder and equity negotiations work best if you own all the equity. Negotiation and equity ownership needs to happen when they join you, and you need the leverage of being the business owner.

Company 61
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8 Ways To Get Off The Ground With Angel Investors

Startup Professionals Musings

If your solution and brand are really new and innovative, you need to protect them with a patent, trademark or trade secret. Remember that angel investors are buying equity in your business, so they are not impressed with a customer presentation. Marty Zwilling First published on Entrepreneur.com on 03/02/2016.

Angel 65
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7 Shortcuts That Can Kill A Startup Business

Startup Professionals Musings

Filing a provisional patent costs very little if you do it yourself, and it holds your place in line for a year. Give away more equity than required to drive the business. Marty Zwilling First published on Entrepreneur.com on 04/22/2016. Reveal “secret sauce” before filing intellectual property. Late surprises lead to lawsuits.

Startup 62
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7 Reality Checks On Your Funding Odds With Investors

Startup Professionals Musings

If you expect an equity investment from reputable investors for your new startup, you need to know the boundaries that often limit their interest. It costs very little to file a provisional patent to begin your protection. Marty Zwilling First published on Entrepreneur.com on 04/15/2016. Minimize both.

Funding 57