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We've figured out how to take the banner into 2016 and beyond. What that means, is the banner is no longer Flash, but it slcearly HTML-based, and video based. Some companies even stopped running some rich media, because they already had all of what they wanted in that initial banner. It certainly has challenges.
Cinemagraphs has visual effects which bonds well with the social media, content producers and advertisers have started to recognise its power and should start to actively harness it. The technology behind the effect has since increased to HTML 5 canvas thus increase in commercial tools for that exact purpose. Quirky illustrations.
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