2017 Entertainment Mentor Social Media 
Startup Professionals Musings
NOVEMBER 26, 2017
In my role as a mentor to entrepreneurs and an angel investor, I find that too many are stuck in this myth that a good pitch, and good marketing content, should consist of more product features, and more hype on customer benefits. We all want to be entertained. Marty Zwilling First published on Huffington Post on 11/25/2017.
Startup Professionals Musings
FEBRUARY 13, 2017
With real-time online reviews and feedback via the Internet, and instant relationships via social media, a voice from the top that is inconsistent with what is heard from the firing line defines a dysfunctional and noncompetitive company for today’s customer. Marty Zwilling First published on Huffington Post on 02/12/2017.
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