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6 Hard Questions That Every Entrepreneur Must Answer

Startup Professionals Musings

As a mentor to many aspiring entrepreneurs, I challenge them to think beyond what I call linear extensions to a current trend, such as another “easier-to-use” app for smartphones, a new dating site for pets, or another niche social network. Marty Zwilling First published on Inc.com on 11/15/2019.

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6 Steps To Move From Inspiration To Business Reality

Startup Professionals Musings

Any startup with no patents, trade secrets, or other secret sauce is very high risk today. Even a provisional patent will hold your position for a year, can be done by your team at low cost, and will at least incent big competitors to buy your idea rather than just steal it. Marty Zwilling First published on Inc.com on 10/21/2019.

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