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Jetpack Gives a Boost to Mobile and Rich Media Advertising

Tech Zulu Event

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

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Thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. We Create Demand for California's Technology Companies. Advertisers. They include: Sponsors. Redpoint Ventures (www.redpoint.com). Backing Southern California's next great technology companies.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Rumored to have turned down acquisition offers from Yahoo and Facebook. Hollywood Walk of Fame. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Foursquare. -A Competitors: Gowalla.

Zag 248
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Interview with Jennifer Sargent, HitFix

socalTECH

There are trade publications such as Variety, Hollywood Reporter, and Deadline at one end, and gossip celebrity news at the other end. However, 18-34 year olds have been in high demand by marketers, TV advertisers, and consumer companies as an audience. Jennifer Sargent: HitFix started two and a half years ago.

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Ten Tech Entrepreneurs Who Are Putting LA on the Map

SoCal Delicious

If a person from outside Los Angeles is a fan of the city, dig a little and you’ll probably find that they like it for the celebrities, Hollywood not LA. Richard Rosenblatt – Demand Media. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com.

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Tech Titans Peter Thiel, Matt Jacobson, Cameron and Tyler Winklevoss, Mich Mathews, Elon Musk Buy Homes in Los Angeles

SoCal Delicious

When I arrived in Hollywood, everybody had written a screenplay," he says. Last summer, Cameron and Tyler Winklevoss—twins best known for suing Mark Zuckerberg over the origins of Facebook, and who recently formed a venture-capital firm—bought an 8,000-square-foot bachelor pad in the Hollywood Hills for $18 million.