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CityGrid Buys Pay-Per-Phone Advertising Technology Firm

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West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed. READ MORE>>.

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Interview with Matthias Galica, ShareSquare

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The objects we are focused on are out-of-home advertising. That's the big opportunity for us, out of home advertising, to make it engaging, and ultimately, measurable. Who uses your service, and why? An example of that is, we might be able to show you the hottest concerts in West Hollywood, or the hottest acts in Santa Monica.

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