TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. Specifically, a source close to TikTok has confirmed to TechCrunch that this Merlin deal covers its upcoming music subscription service Resso.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Class Mobile 153

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. Later they became big business in Financial services lead-gen. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - He told them it was now or never.

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

JANUARY 9, 2020

Irvine-based Advantage Solutions , which provides technology-enabled sales and marketing services to manufacturers and retailers, has acquired Quantum Networks , a New York City-based e-commerce retailer and agency. Financial terms of the acquisition were not announced. READ MORE>>.

Networking 100

Networking NewEgg Commerce Google 100

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Venture forth.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced.

Media 173

Media Education Advertising Sales 173

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

socalTECH

JANUARY 6, 2014

YP , the local search, media, and advertising firm spun out of AT&T which has significant operations in Glendale, said today that it has acquired venture-backed Sense Networks , a provider of mobile advertising and location-based services. sense networks yellow pages merger acquisition cerberus' READ MORE>>.

Networking 153

Networking Glendale Advertising Acquisition 153

socalTECH

AUGUST 8, 2012

Boingo Wireless , the Wi-Fi access point and network operator, is expanding out its services today, saying it has acquired Cloud Nine Media , a provider of Wi-Fi sponsorship and location-based advertising. Financial terms of the acquisition were not announced. and Canada.

Media 166

Media Advertising Acquisition Networking 166

socalTECH

JULY 9, 2019

Santa Monica-based MomentFeed , which develops software that helps national brands keep information on their stores up to date across mapping and mobile services, has named Nick Hedges as CEO of the company, MomentFeed said this morning. Hedges served in that position until its recent acquisition by Ellie Mae.

Draper 124

Draper Southern California Santa Monica Social Media 124

socalTECH

MARCH 29, 2016

Irvine-based Cargigi , a provider of online marketing and advertising services for automotive dealerships, has been acquired by eBay , the two said Tuesday afternoon. Financial details of the acquisition were not disclosed.

Advertising 100

Advertising Acquisition Help Marketing 100

socalTECH

AUGUST 29, 2012

San Diego-based WhatRunsWhere , a startup which develops advertising tracking technology, said this morning that it has acquired Mobile Ad Spy , a UK-based mobile ad tracking startup. WhatRunsWhere said it would use the acquisition to launch a new offering in the mobile ad tracking market. Financial terms of the buy were not disclosed.

Mobile 140

Mobile Advertising San Diego Acquisition 140

socalTECH

JANUARY 23, 2019

Los Angeles-based streaming television service Pluto TV , which offers up free streaming television to users through devices such as Roku, Amazon Fire TV, Apple TV, and Chromecast, has been acquired by Viacom in a deal worth $340M in cash, according to Viacom. million of those using connected TVs. million of those using connected TVs.

Advertising 113

Advertising Acquisition Los Angeles Activity 113

socalTECH

OCTOBER 31, 2013

Financial details of the acquisition were not announced. Alcatel-Lucent said its DMS unit develops technology for the areas of advance television, new media, digital advertising, retailing services, and health. As part of the acquisition, NantWorks has opened up a new, research and development center in Haifa, Israel.

Acquisition 147

Acquisition Mobile Advertising Research 147

socalTECH

MARCH 11, 2013

Are you trying to figure out where your competitors and running in-app advertising on Android? San Diego-based WhatRunsWhere said today that it has launched a brand new service, which helps advertisers track what ads competitors are running into mobile apps for the Android operating system. READ MORE>>.

Advertising 138

Advertising San Diego Mobile Pricing 138

socalTECH

JUNE 8, 2015

Calabasas-based On Assignment , whih provides temporary professional staffing services, said Friday that it has acquired Creative Circle , in a deal worth up to $600M. 540M of the initial acquisition price was cash, with the remainder in equity. 540M of the initial acquisition price was cash, with the remainder in equity.

Calabasas 100

Calabasas Equity Advertising Acquisition 100

socalTECH

APRIL 16, 2010

Break Media said that Apogee Media Network will focus on customer acquisition, email marketing, and social media for advertisers, on a CPA-basis. Among other services, Break said that Apogee will help companies build their own internal email database, develop their Facebook Fan base, and create a Twitter following. READ MORE>>.

Social Media 230

Social Media Media Marketing Advertising 230

Tech Zulu Event

JUNE 25, 2015

Advertising technology is hot with the rise of mobile, evidenced in part by Verizon’s merger with AOL valued at $4.4 billion, and on a much smaller scale, Undertone’s recent acquisition of mobile ad provider Sparkflow. Even so, ads only work if people can see them, and today’s ad formats need to be visible on any device.

Advertising 40

Advertising Media Mobile Buzznet 40

SoCal CTO

NOVEMBER 17, 2009

I’ve recently had a chance to reconnect with Eric David Greenspan ( LinkedIn , Twitter ) He’s the CEO of Make It Work a high quality, personal, high touch technology service provider for homes and small businesses. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!

Acquisition 170

Acquisition Customer Custom Ideas 170

socalTECH

MARCH 27, 2014

ReachEdge helps small and medium sized businesses with their online marketing efforts, including managing their website, advertising, SEO, lead management, and tracking of customer acquisition efforts. The product had been launched in September of 2013.

ReachLocal 153

ReachLocal Woodland Hills Customer Custom 153

socalTECH

JANUARY 24, 2011

Pasadena-based UberMedia , the newly renamed Twitter advertising and application provider, announced today that it has acquired Mixx. Financial terms of the acquisition were not disclosed. UberMedia said the acquisition would add to its family of applications, which now include UberTwitter, Twidroyd, and Echofon. READ MORE>>.

Idealab 187

Idealab Social Media Pasadena Acquisition 187

socalTECH

SEPTEMBER 15, 2009

Los Angeles-based Rubicon Project , a venture backed provider of online advertising optimization services, said today that it has acquired Others Online , a provider of a behavioral targeting service for the online advertising industry. Financial terms of the acquisition were not disclosed. READ MORE>>.

Clearstone 133

Clearstone Advertising Acquisition Los Angeles 133

socalTECH

NOVEMBER 29, 2011

Los Angeles-based Nami Media , a provider of online advertising technology, has been acquired by Providence, Rhode Island-based LIN TV Corp. , Financial terms of the investment and acquisition were not disclosed. a publicly traded operator of 32 broadcast television systems. Nami Media is headed by Alex B. READ MORE>>.

Media 168

Media CPC Acquisition Google 168

Startup Professionals Musings

DECEMBER 17, 2022

I’m talking about the kind of change that moved Apple from personal computers to music distribution to consumer electronics, and Amazon from books to e-Commerce to cloud computing services. Customer acquisition gets harder and more expensive. You suddenly need to enhance your in-house social media efforts with a public relations firm.

Startup 106

Startup Pricing Cloud Computing Customer 106

socalTECH

NOVEMBER 1, 2010

In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network." Intead, the firm is using FAN's acquisition to add around 100 employees from FAN as part of its engineering and product team. READ MORE>>.

Networking 147

Networking Clearstone Santa Monica News 147

socalTECH

JULY 1, 2010

Financial terms of the acquisition were not disclosed. imFORZA provides search engine optimization, paid search advertising, social media marketing, and other related services. Tags: marketing internet acquisition merger mforza.

El Segundo 167

El Segundo Search Engine Optimization Design Paid Search 167

socalTECH

MAY 25, 2010

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

Clearstone 164

Clearstone Advertising Web Equity 164

Berkonomics

FEBRUARY 13, 2014

Back when we were all trying to figure out the real value of traffic on the web, we investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. And the most logical one seemed to be “eyeballs” or number of unique users finding their way to the site or registering for the service.

Metrics 207

Metrics Sites Advertising Web 207

socalTECH

FEBRUARY 16, 2011

The company also said it has appointed Michael Sawtell as Senior Vice President and General Manager of its Sales and Advertiser Services businesses as part of the acquisition. The firm provided and created rich media advertising for its clients. READ MORE>>.

Advertising 124

Advertising Acquisition Tool Sales 124

socalTECH

NOVEMBER 3, 2011

El Segundo-based Vantage Media , the provider of performance marketing and online advertising services, was backed by BIA Digital Partners II LP, a private equity investment firm, as part of its acquisition of BrokersWeb , BIA announced Thursday. Vantage Media had announced the deal in September, without any financing details.

El Segundo 140

El Segundo Media Equity Advertising 140

socalTECH

JUNE 28, 2013

William Belk and Dirk McGregor were both early employees at Beachmint, who saw how difficult it was to track the lifetime value and marketing attribution of their advertising spend. To figure that out, they started building tools to help them sort out Beachmint''s advertising efforts. What''s the story behind CampaignEQ?

Advertising 203

Advertising CPC Tool Startup 203

socalTECH

SEPTEMBER 14, 2009

Woodland Hills-based ReachLocal , which operates an online marketing service targeted at local businesses, is announcing today that it has purchase the remaining interest in the firm's Australian joint venture partner, Netus Pty Ltd. No financial details of the acquisition were disclosed. READ MORE>>.

ReachLocal 150

ReachLocal Woodland Hills Advertising Acquisition 150

socalTECH

JULY 6, 2010

Pasadena-based TweetUp , the Twitter advertising startup out of Idealab, said today that it has acquired Twidroid , which develops its own Twitter client for Android phones. As part of the acquisition, TweetUp said it will rename Twidroid to Twidroyd, to minimize confusion with products from Lucas Films, which owns the trademark "droid".

Idealab 189

Idealab Social Media Acquisition Pasadena 189

socalTECH

JANUARY 12, 2010

San Diego-based Covario , a developer of search advertising and web site optimization software and services, said today that it has acquired Netconcepts, LLC , a website search engine optimization firm based in Madison, Wisconsin. Covario said the buy will strengthen the firm's position providing SEO solutions to large advertisers.

Search Engine Optimization 157

Search Engine Optimization SEO San Diego Advertising 157

socalTECH

DECEMBER 22, 2009

ReachLocal operates a service which helps small businesses place online advertising. Tags: reachlocal local advertising merger acquisition. ReachLocal is backed by such firms as VantagePoint Venture Partners, Rho Ventures, and Galleon Group. READ MORE>>.

ReachLocal 145

ReachLocal Woodland Hills .Net Advertising 145