socalTECH

MARCH 3, 2014

Los Angeles-based mobile advertising network Airpush , which is led by Asher Delug, is in the midst of being acquired by Israeli company Perion , according to a report Monday evening. airpush merger acquisition conduit perion rumor mobile advertising android' Perion owns Incredimail, Smilebox, and other Internet properties.

Acquisition 153

Acquisition Report Advertising Mobile 153

socalTECH

DECEMBER 7, 2022

Los Angeles-based digital performance advertising firm Ad.net announced on Wednesday morning that it has acquired IntentX. Financial details of the acquisition were not announced. According to Ad.net, IntentX's publishing partners include Accuweather, DailyMail, Fandom, and PCWorld.

Advertising 113

Advertising Equity Acquisition Los Angeles 113

Both Sides of the Table

FEBRUARY 21, 2010

When I started investing the US advertising market was $300 billion with only 10% of it ($30 billion) of it being online and measurable. One recession later and the US advertising market is about $245 billion – but still only 10-12% is online and measurable. This form of advertising is know at CPA (cost per action).

Advertising 284

Advertising Invest RSS CPC 284

socalTECH

DECEMBER 17, 2010

El Segundo-based Internet Brands said Friday that the acquisition of the firm by private equity firm Hellman & Friedman has closed. The acquisition, which had originally been announced in September, was worth $640M. JMI Equity also invested in Internet Brands as part of the sale.

Internet Brands 220

Internet Brands Acquisition El Segundo Equity 220

socalTECH

OCTOBER 25, 2010

Irvine-based Local.com , the online operator of local search advertising sites, said today that it has suspended its acquisition of LEC-billed subscribers, and will focus on providing its own, credit-card local business product, Exact Match. Tags: local.com local paid search advertising. READ MORE>>.

Acquisition 150

Acquisition Paid Search Advertising Web 150

socalTECH

FEBRUARY 26, 2009

Cerritos-based Connect3 , a developer of advertising, merchandising, and promotions software, is now officially part of DemandTec, a Bay area firm that develops promotional planning software. DemandTec originally announced the acquisition in January. Financial terms of the deal were not disclosed. READ MORE>>.

Acquisition 113

Acquisition Cerritos Advertising Software 113

L.A. Business Journal

MARCH 22, 2021

Advertising technology company Magnite Inc. announced March 15 that it plans to raise $350 million in a private debt offering that will partially fund its planned acquisition of SpotX Inc.

Funding 130

Funding Advertising Acquisition Technology 130

socalTECH

OCTOBER 13, 2021

Financial details of those acquisitions were not announced. DSPolitical was based in Washington, DC, and offered up advertising for political candidates and public affairs campaigns. UNTU was based in New YOrk, and focused on healthcare digital media campaigns.

Media 113

Media Advertising Entertainment Acquisition 113

socalTECH

AUGUST 20, 2012

West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed.

Advertising 168

Advertising West Hollywood CitySearch Technology 168

socalTECH

MARCH 19, 2021

Los Angeles-based advertising technology developer Magnite--formerly known as Rubicon Project--said it raised $400M in a convertible note offering. billion acquisition of another advertising technology company, SpotX.Magnite trades on the Nasdaq as MGNI. Magnite is currently in the process of a $1.17

Technical Review 113

Technical Review Advertising Los Angeles Acquisition 113

socalTECH

FEBRUARY 10, 2021

Irvine-based Viant, which develops advertising software, had a successful IPO on Wednesday, selling 10 million shares of its stock at $25 per share last night, above its initial estimated IPO price of $19.00 The company's long history--it was founded in 1999--includes the acquisition of MySpace in 2011, a 60% acquisition by Time Inc.

Acquisition 113

Acquisition Advertising Pricing Software 113

socalTECH

FEBRUARY 18, 2010

in acquisitions, earnout, and holdbacks during 2009, as part of its 2009 fiscal results release. The firm's results were helped by increases in consumer Internet advertising revenue and licensing revenues, but hurt by a continuing weakness in its automotive e-commerce efforts. Los Angeles-based Internet Brands revealed it spent $24.2M

Internet Brands 154

Internet Brands Acquisition .Net Commerce 154

socalTECH

FEBRUARY 1, 2021

Irvine-based a href="[link] Technology, a developer of advertising software, says it has launched an IPO, intending to sell 7,500,000 shares of its Class A common stock in an offering on the Nasdaq Global Market as DSP. in 2018, and the acquisition of Adelphic in 2017. The IPO will raise as much as $181M for Viant. and $21.00

Acquisition 113

Acquisition Class Advertising Media 113

Both Sides of the Table

APRIL 19, 2011

He is very hands-on and helpful – especially for any company looking into customer acquisition. o CPM model gave him control over the information in the acquisition cycle so he focused on that. - Since selling Matt has gone on to become one of the smartest angels I have seen operate. He told them it was now or never.

Acquisition 304

Acquisition Startup Customer Custom 304

socalTECH

FEBRUARY 19, 2014

According to Shopzilla, it will use the acquisition of Connexity to help bolster Aisle A, its "Audience Activation" division. Gross is the former founder of Internet advertising firm Fastclick. connexity shopzilla merger acquisition online advertising fastclick' READ MORE>>.

Ventura 225

Ventura Advertising Incubator Acquisition 225

socalTECH

MAY 1, 2019

Santa Monica-based advertising startup VideoAmp said on Wednesday that it has raised a big $70M funding round, led by the Raine Group, and also included Ankona Capital, Mediaocean, and RTL Group. The company, which develops cross-platform advertising, said it will use the funding to build out its team, as well as for acquisition.

Funding 113

Funding Santa Monica Advertising Platform 113

socalTECH

AUGUST 11, 2021

Santa Monica-based contextual advertising technology developer GumGum says it has acquired JustPremium, a rich media and video ad marketplace in Europe. Financial terms of the acquisition were not announced. JustPremium is based in Amsterdam, and has approximately 150 employees.

Santa Monica 113

Santa Monica Advertising Acquisition Media 113

socalTECH

JUNE 27, 2016

VantagePoint Venture Partners and Rho Ventures--who own approximately 40% of ReachLocal--said it had agreed to tender their shares to Gannett as part of the acquisition deal. Gannett said it would use the acquisition of ReachLocal to accelerate its digital growth efforts. READ MORE>>.

ReachLocal 189

ReachLocal Woodland Hills Acquisition Advertising 189

socalTECH

JUNE 25, 2018

AppNexus is based in New York, and provides enterprise digital advertising platforms, used particularly in the premium TV and video ad marketplace. AT&T said it iwll use the acquisition to accelerate the growth of its advertising platform and strengthen its leadership in advanced TV advertising. READ MORE>>.

Technical Review 113

Technical Review Advertising Platform Software Review 113

socalTECH

MAY 31, 2019

The ad serving and "creative optimization" businesses of Sizmek , the now-bankrupt developer of advertising technology which had a significant portion of its team in Los Angeles, has been acquired by Amazon , Amazon said on Friday. Financial details of the acquisition were not announced.

Product 133

Product OpenX Pasadena Advertising 133

socalTECH

SEPTEMBER 25, 2009

Once again, we'd like to thanks to all of the sponsors and advertisers, who allow us to keep you updated on Southern California's high tech news and companies. Advertisers. Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Venture forth.

Advertising 113

Advertising Southern California IP VentureNet 113

socalTECH

MAY 8, 2020

Los Angeles-based LiveXLive announced this morning that it has acquired Los Angeles-based PodcastOne , a subscription and advertiser-supported podcasting network. According to LiveXLive, the deal is worth $18.1M. LiveXLive said that PodcastOne produces over 350 episodes per week, and had gross revenues of $27.5M in calendar year 2019.

Tips 113

Tips Los Angeles Acquisition Advertising 113

socalTECH

FEBRUARY 6, 2014

Westlake Village-based Conversant --the online advertising company which until a few days ago was known as ValueClick --said it has acquired Set Media , a digital video technology advertising company. Financial details of the acquisition were not announced. READ MORE>>.

Westlake Village 147

Westlake Village Media Advertising Acquisition 147

socalTECH

NOVEMBER 8, 2011

Adconion Media Group , the European advertising network firm which as significant operations in Los Angeles, said today that it has acquired smartclip , a European digital video advertising firm. Adconion said that the acquisition will "significantly strengthen" its position in online video. READ MORE>>.

Media 224

Media Santa Monica Advertising Acquisition 224

socalTECH

OCTOBER 17, 2017

Los Angeles-based advertising technology developer Social Reality said this morning that it has engaged financial advisors to pursue "strategic alternatives" to its SRAXmd healthcare business. SRAXmd provides digital and mobile advertising services to the healthcare and pharmaceuticals market. READ MORE>>.

Advertising 113

Advertising Acquisition Los Angeles Mobile 113

socalTECH

JANUARY 22, 2019

Leff has been at Fandango for more than a decade, according to OpenX, overseeing all aspects of financial strategy including mergers & acquisitions, predictive analytics, data science and more at Fandango. READ MORE>>.

Fandango 168

Fandango OpenX Advertising Los Angeles 168

socalTECH

NOVEMBER 12, 2013

Los Angeles-based Circle Street , the developer of a mobile advertising service to help retailers drive local store traffic, has been acquired by media and advertising firm Valassis , according to the company''s venture backer, Crosscut Ventures. Financial terms of the acquisition were not announced. READ MORE>>.

Incubator 153

Incubator Advertising Class Mobile 153

TechCrunch LA

JULY 3, 2018

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. According to study from the Direct Marketing Association, direct mail campaigns rang up $46 billion from advertisers and companies in 2014, and Fink and his co-founder are hoping that number will climb.

Dollar Shave Club 232

Dollar Shave Club Chief Technology Officer Advertising Los Angeles 232

Berkonomics

NOVEMBER 19, 2020

Back when we were all trying to figure out the real value of traffic on the web, investors – and acquiring companies – got a bit crazy with metrics used to value acquisitions and investments. Once we had what we thought was the answer, in allowing for display advertising on these sites. Revenue experiments (and failures).

Metrics 296

Metrics Sites Advertising Web 296

socalTECH

NOVEMBER 3, 2017

Venice-based Snap , the parent company of Snapchat , has reportedly acquired programmatic advertising startup Metamarkets , according to unconfirmed reports. Neither Snap nor Metamarkets have yet announced any acquisition. Those reports place the transaction value of the buy at less than $100M. Metamarkets is based in San Francisco.

Report 113

Report Snapchat Venice Advertising 113

socalTECH

JUNE 27, 2014

Santa Monica-based Spanish language media company Entravision Communications --which owns television, radio, and online media focused on the Latino market--said earlier this week that it has acquired online advertising company Pulpo Media. pulpo media entravision merger acquisition television radio online advertising siemer'

Media 173

Media Santa Monica Advertising Acquisition 173

socalTECH

SEPTEMBER 5, 2013

Los Angeles-based mobile advertising technology firm Gradient X , which is led by Brian Baumgart, has been acquired by digital advertising firm Amobee , Amobee announed this morning. Financial terms of the acquisition were not announced. gradientx amobee merger acquisition digital advertising mobile' READ MORE>>.

Advertising 147

Advertising Acquisition Mobile Los Angeles 147

socalTECH

DECEMBER 4, 2014

Los Angeles-based Vantage Media said Thursday that it is selling its Education Services Business--which sells leads to education advertisers--to Campus Explorer , as it looks to sharpen its focus on the technology behind its real time bidding (RTB) advertising platform. Financial terms of the sale were not announced. READ MORE>>.

Media 173

Media Education Advertising Sales 173

socalTECH

MAY 7, 2014

Los Angeles-based online advertising attribution technology developer Convertro has been acquired by AOL , in a deal worth approximately $101M. AOL said the deal will help to bolster its programmatic advertising platforms. convertro merger acquisition online advertising attribution jeff zwelling' READ MORE>>.

Advertising 182

Advertising Equity Acquisition Los Angeles 182

socalTECH

DECEMBER 17, 2014

Los Angeles- and New York-based video advertising company TrueX has been acquired by 21st Century Fox , according to a report from the WSJ this morning. TrueX Media offers up interactive, video advertising technology, and is led by Joe Marchese. truex socialvibe merger acquisition 21stcenturyfox advertising video interactive'

Report 138

Report Media Redpoint Advertising 138

socalTECH

JUNE 12, 2019

Los Angeles-based Triton Digital , a provider of advertising services and technology for the online radio streaming, digital audio and podcasting markets, has acquired Omny Studio , a developer of a podcast and on-demand audio publishing platform. Financial terms of the acquisition were not annoucned.

Advertising 124

Advertising Entertainment Demand Acquisition 124

socalTECH

DECEMBER 9, 2013

Irvine-based online advertising firm Adaptive Medias is announcing this morning that it has acquired Ember , one of the companies incubated out of the StartEngine startup accelerator in Los Angeles. As part of the acquisition, StartEngine founders Howard Marks and Paul Kessler have both joined Adaptive Medias'' advisory board.

Media 191

Media Artificial Inteligence Incubator Advertising 191