socalTECH

FEBRUARY 25, 2013

Los Angeles-based online advertising technology provider DataPop , the startup led by Jason Lehmbeck, announced this morning that it has launched a new semantic advertising product specifically aimed at Google Product Listing Ads (PLA). Lehmbeck is a veteran of Overture Services. READ MORE>>.

Advertising 217

Advertising Product Google Pricing 217

socalTECH

SEPTEMBER 24, 2009

Los Angeles-based Ace Metrix , which is venture backed by Hummer Winblad Venture Partners and Palomar Ventures, said today that it has rolled out a number of enhancements to the firm's service for the advertising market. The service also helps companies compare the effectiveness of those ads versus ads from competitors and others.

Advertising 154

Advertising Services Palomar Content 154

socalTECH

JANUARY 4, 2018

Los Angeles-based eHarmony in under fire in the United Kingdom, for its use of the phrase "scientifically proven" in its advertising, according to a report today. READ MORE>>.

eHarmony 100

eHarmony Advertising Study Los Angeles 100

socalTECH

AUGUST 21, 2013

Santa Monica-based advertising analytics startup SHIFT launched a new product Wednesday, aimed at helping marketers analyze social advertising campaigns. Pricing on the new service was not announced. shift social advertising analytics software tools grapheffect' READ MORE>>.

Advertising 178

Advertising Santa Monica Tool Pricing 178

socalTECH

DECEMBER 9, 2016

Los Angeles-based Triton Digital , the audio advertising technology developer, and San Diego-based streaming radio service Slacker said this week that the two have expanded an existing relationship.

Advertising 100

Advertising San Diego Los Angeles Services 100

socalTECH

AUGUST 27, 2012

Los Angeles-based online advertising technology firm OpenX and Japanese firm CyberWing Corporation announced this morning that the two have launched a new, private advertising exchange aimed at the Japanese mobile market. The two said they expect to launch the advertising exchange in the second half of the year. READ MORE>>.

OpenX 169

OpenX Advertising Mobile Los Angeles 169

socalTECH

MAY 23, 2013

UberMedia , the Idealab-backed startup best known for its Twitter client software, has recast itself as a mobile advertising firm, saying yesterday that it has launched a new mobile advertising product called UberAds. ubermedia mobile advertising twitter social signals' READ MORE>>.

Advertising 173

Advertising Mobile Idealab Social Media 173

socalTECH

MARCH 9, 2017

Westlake Village-based Cynvenio announced this morning that it has launched a new cancer testing service, the ClearID Total Insight Breast Cancer, to monitor breast cancer patients. The company said 12 months of monitoring in the new service costs less than a single DNA sequencing test advertised by other genomic testing companies.

Westlake Village 133

Westlake Village Services Advertising Design 133

Startup Professionals Musings

MAY 26, 2023

Every one of you business owners I know periodically introduces new products and services to sustain growth, fight off competitors, or take advantage of new technologies. You will find that customers discount advertising, and look for user testimonials, online influencer reviews, and return-on-investment examples from industry experts.

Product 141

Product Services Technical Review Artificial Inteligence 141

socalTECH

AUGUST 11, 2014

Los Angeles-based Nami Media , which provides pay-per-click advertising technology, said it has added a new, managed services division, which will provide clients with managed services for managing their PPC and XML campaigns. Pricing on the new managed services was not announced. READ MORE>>.

Media 138

Media PPC Services Advertising 138

socalTECH

JULY 20, 2010

Irvine-based WebVisible , the venture-backed provider of online advertising services to small and medium businesses run by Kirsten Mangers, reports today that it is seeing a recovery in advertising spending. WebVisible's quarterly report is drawn from the firm's 12,000 individual advertisers in the U.S., READ MORE>>.

Advertising 171

Advertising Report Services Customer 171

socalTECH

MAY 30, 2013

Online video advertising firm TubeMogul , which has operations in Los Angeles, said today that it has raised $10M in the second tranche of its Series C funding. According to TubeMogul, the funding was led by SingTel Innov8, and also included Cross Creek Capital, Digital Advertising Consortium, Foundation Capital and Trinity Ventures.

Advertising 147

Advertising Funding Hollywood Venture Capital 147

socalTECH

MARCH 8, 2010

West Hollywood-based Citysearch , the online local business guide owned by IAC, announced today that it has launched a new online advertising service for local businesses called CityGrid Complete. According to Citysearch, it made an investment in OrangeSoda to build the new service. READ MORE>>.

CitySearch 113

CitySearch Advertising Search Engine Optimization West Hollywood 113

socalTECH

JUNE 28, 2012

Los Angeles-based Rubicon Project , the online advertising optimization technology firm headed by Frank Addante, said that it has been ranked second in terms of unique visitors in online advertising reach, second only to Google. READ MORE>>.

Advertising 150

Advertising Google Web Media 150

Berkonomics

DECEMBER 24, 2015

If we never advertised, we’d never sell anything. Perhaps right, but there are three major types of advertising, some requiring large outlays of cash, some not. First, you can advertise your brand so that people recognize it when they see it in later materials. you can invest in direct response advertising.

Advertising 120

Advertising Statistics Pricing Email 120

socalTECH

DECEMBER 16, 2010

Los Angeles-based MySpace and search engine giant Google announced today that the two have renewed their search and advertising deal. According to the two, Google will continue to power MySpace's search and search advertising, and will also provide additional display advertising services for MySpace.

Advertising 162

Advertising Google Los Angeles Networking 162

socalTECH

SEPTEMBER 19, 2012

Los Angeles-based RGM Group , which provides online media services for premium advertisers, said today that it has raised $21M in a funding round. RGM operates a network of online publications, where it provides media representation and other services for those publishers. Johnson also served as CFO of ValueClick.

Advertising 165

Advertising Equity Media Los Angeles 165

socalTECH

AUGUST 20, 2012

West Hollywood-based CityGrid , the unit of IAC which operates CitySearch, Insider Pages, and Urbanspoon, said this morning that it has acquired Felix , a performance-based, local advertising service for small and medium-sized businesses. Financial terms of the buy were not disclosed.

Advertising 168

Advertising West Hollywood CitySearch Technology 168

socalTECH

DECEMBER 10, 2014

Los Angeles has joined with San Francisco to sue on-demand ride service Uber , alleging that the company''s background checks are "completely worthless", because the company--although it conducts background checks--does not fingerprint its drivers. angeles uber background check advertising lawsuit legal attorney' READ MORE>>.

Los Angeles 147

Los Angeles Advertising Angel Demand 147

Tech Zulu Event

OCTOBER 17, 2012

It is a platform that allows anyone who offers a service to advertise it for free – we promote this profile on the most popular social networks such as Twitter , Facebook, Google Plus, Pinterest, Stumbleupon and many more. Where does someone who is starting a hairdressers advertise their business? What is ProfileTree?

Advertising 79

Advertising Services Social Network Startup 79

socalTECH

FEBRUARY 24, 2015

Los Angeles-based b> YP , the provider of business search and local marketing services, said today that it has launched a brand new product. local business small advertising search' The company said the tool not only lists ads on its own properties, but also delivers those ads to Google, Bing, and Yahoo. READ MORE>>.

Advertising 100

Advertising Product Yahoo Tool 100

socalTECH

MARCH 27, 2013

Santa Monica-based online matchmaking site eHarmony is planning a big advertising push, as the firm said it has revamped its management team under founder Dr. Neil Clark Warren. The move comes as eHarmony says it has been working to refresh and revamp its experience and drive users to return to the service.

eHarmony 170

eHarmony Advertising Santa Monica Sites 170

socalTECH

MAY 10, 2013

We caught up with CEO Walter Delph to hear how the promise of social media advertising has measured up to reality, and what that means for brands and marketers today trying to leverage the new reality of social conversations. We''re the leading social advertising platform that leverages celebrity relationships.

Social Media 237

Social Media Advertising Media Metrics 237

socalTECH

NOVEMBER 30, 2012

Los Angeles-based Trigon Digital , the provider of digital advertising anf other services to both the traditional and online radio market, is powering a number of features of the new, free music streaming service from Microsoft, Xbox Music , the company said this week. Financial details of the deal were not disclosed.

Services 159

Services Ticketmaster Advertising Los Angeles 159

socalTECH

APRIL 8, 2013

Los Angeles-based digital advertising technology developer OpenX has launched a new service today, which it says will combine content optimization and ad monetization for publishers. OpenX said it can the use that information to help improve advertising revenues. Pricing on the new product was not announced. READ MORE>>.

OpenX 159

OpenX Content Services Advertising 159

socalTECH

MAY 4, 2016

Los Angeles-based Hulu confirmed today at its Upfront event in New York that it indeed is planning to roll out a live, TV streaming service next year. Hulu's Upfront offers up a look into Hulu's shows and business to major advertisers. Hulu has not yet announced pricing on the yet-to-be-launched service, or provided other details.

Hulu 100

Hulu Services News Advertising 100

socalTECH

MAY 24, 2012

Los Angeles-based ShareSquare , the developer of mobile marketing services founded by Matthias Galica, said today that it is targeting the restaurant industry with a new service called TacoGrid. The new TacoGrid service allows restaurants to "claim" their site using just their business phone number. READ MORE>>.

Mobile 205

Mobile Services Tips Sites 205

socalTECH

SEPTEMBER 2, 2015

Los Angeles-based streaming television service Hulu said this morning that it has launched a new, ad-free service , which will cost $4 a month more than the company's existing, premium subscription. per month service is the first time Hulu has offered up viewing of the company's streaming content without advertising.

Hulu 100

Hulu Services Advertising Content 100

socalTECH

MARCH 3, 2009

Carlsbad-based Adjix announced this morning that the firm is looking to help users monetize the popular Twitter micro-blogging service. The new service allows users to select short text ads as part of their 140 messages on the Twitter service, appending the advertising and a URL at the end of a user's update. READ MORE>>.

Advertising 140

Advertising Blogging Web Pricing 140

TechCrunch LA

JANUARY 23, 2020

TikTok , the fast-growing user-generated video app from China’s Bytedance, has been building a new music streaming service to compete against the likes of Spotify, Apple Music and Amazon Music. Specifically, a source close to TikTok has confirmed to TechCrunch that this Merlin deal covers its upcoming music subscription service Resso.

Services 182

Services Los Angeles Media Marketing 182

socalTECH

JUNE 3, 2010

Los Angeles-based MySpace and startup Ad.ly , also based in LA, said today that they have linked in an in-stream advertising deal. The deal comes shortly after Twitter said it would not be allowing other companies to automatically insert ads into its service, which looked to most direclty impact Ad.ly. twitter tweets advertising.

Advertising 168

Advertising Userplane GRP Partners Mahalo 168

socalTECH

AUGUST 12, 2009

Katz 360 Sales said it is using Rubicon Project's Internet advertising infrastructure to customize content and audience selections for its advertisers. Rubicon Project provides online Internet advertising infrastructure for publishers, which optimizes the advertising placed on their web sites. READ MORE>>.

Advertising 145

Advertising Clearstone Santa Monica Sales 145

socalTECH

FEBRUARY 26, 2013

Woodland Hills-based ReachLocal said today that it has launched three, brand new services today, including a new website focused on the booking of home services. All of those new services were launched in addition to the new consumer service, ClubLocal.com. READ MORE>>.

ReachLocal 178

ReachLocal Woodland Hills Search Engine Optimization Services 178

socalTECH

OCTOBER 7, 2010

Los Angeles-based Burstly , the mobile advertising tools firm run by Evan Rifkin, said this week that it has opened up a new way for mobile application developers to sell their own advertising space. Tags: burstly mobile advertising rifkin. Newtoy recently revealed it has had over 10 million downloads of its game. READ MORE>>.

Mobile 171

Mobile Services CPC GRP Partners 171

Berkonomics

NOVEMBER 19, 2020

And the most logical one seemed to be “eyeballs” or number of unique monthly users finding their way to the site or registering for the service. per registered user of ICQ, the early messaging service. And yet, users rave about the service, and spend long durations of time on the site. Remembering the insanity before 2000.

Metrics 296

Metrics Sites Advertising Web 296

Both Sides of the Table

AUGUST 11, 2021

Digital advertising spend is projected to grow 25% this year to $191 billion, and Google (69%), Facebook (59%), Snapchat (116%) and Twitter (87%) all just reported rapid growth in their year over year advertising revenues. no surprise?—?that’s that’s where the customers are. For these companies, it looks like a rosy picture.

Product 424

Product Platform Advertising Acquisition 424

socalTECH

DECEMBER 10, 2010

Thanks to all of our sponsors and advertisers, who make our coverage of Southern. Thanks this week to our sponsors and advertisers, which include Clearstone. Advertisers. We put the "Service" back into Internet Service Provider. California's technology industry possible. professionals? to San Diego. learn more.

SoCalTech 127

SoCalTech Advertising Rustic Canyon Glendale 127