Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan
SoCal CTO
NOVEMBER 17, 2009
Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. We have traditionally been a company heard about through word of mouth, radio advertising (now our own show) and from a Mini sighting. Our new customer acquisition has grown and our costs have plummeted.
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