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Rubicon Project Raises $18M, Buys Fox Audience Network

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Santa Monica-based Rubicon Project said this morning that it has raised $18M in additional funding, and acquired the Fox Audience Network (FAN) from New Corporation. In further details on the FAN deal, Addante also said that it has not acquired the advertising sales team at FAN, saying that it "is not, and will not be, an ad network."

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Report: Rubicon Project Nearing Deal With New Corp. For FAN

socalTECH

to fold the firm in with the Fox Audience Network (FAN). would take an equity stake in post-merger Rubicon. Rubicon is venture backed by Clearstone Venture Partners, IDG Ventures, Mayfield, and others. Tags: rubicon project news corp audience network merger acquisition advertising. READ MORE>>.

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Rubicon Project Buys SiteScout

socalTECH

Los Angeles-based Rubicon Project , the online advertising optimization firm backed by Clearstone, Mayfield, IDG, and Peacock Equity Fund, announced this morning that it has acquired SiteScout , a Seattle-based firm providing malware security technology. Financial terms of the buy were not announced. READ MORE>>.

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Rubicon Projects Raises $13M More

socalTECH

Los Angeles-based Rubicon Project , which operates an online advertising optimization service, is announcing this morning that the firm has raised $13M more in a combination of equity and debt. Rubicon Project operates a service which helps online publishers optimize which advertising networks to use on their web sites, to improve their CPMs.