Frank Addante

DECEMBER 22, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. This is particularly a problem in crowded markets where they are trying hard to differentiate themselves from their competition.

Startup 40

Startup Competition Venture Capital Advertising 40

Frank Addante

MARCH 12, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. In todays highly competitive job marketplace, it is becoming increasingly more difficult. Startup 3.0: Be scrappy.

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

SEPTEMBER 25, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Outwit the competition. Customer, not Competition Be a leader, not a follower. Startup 3.0: Be scrappy. ReaXions, Inc.

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

OCTOBER 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Well, my philosophy is that if you keep it from your competition, youre also keeping it from potential users or customers.

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

JUNE 19, 2006

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. because they are so focused on being better than their competition. Startup 3.0: Be scrappy. ReaXions, Inc.

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 27, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. Our competition was well funded with many millions of dollars, well armed with hundreds of employees and far down the path.

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

APRIL 16, 2007

Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Web Development & Marketing Technology) Exit: evolved into L90 (next company) Lesson: What you dont know cant stop you. What if there was another competitive cash register on the market? Startup 3.0: Be scrappy. ReaXions, Inc.

Google 40

Google Advertising Startup Venture Capital 40