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Rustic Canyon Gets Quick Exit At Mertado

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Los Angeles-based venture capital firm Rustic Canyon Partners has scored a quick exit at Redwood City-based Mertado , after Mertado said Friday that it has been acquired by daily deals site Groupon. Financial terms of the acquisition were not disclosed, however, the acquisition comes only four months after Mertado raised $2.3M

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Perfect Market Acquired By Taboola

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Pasadena-based Perfect Market , the Idealab-backed developer of programmatic advertising technology, has been acquired by New York-based Taboola. Perfect Market was backed by Comcast Ventures, Idealab, Rustic Canyon Partners, Square 1 Bank, Tribune Company, and Trinity Ventures. Financial terms of the buy were not disclosed.

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FoodLink Online Names CEO

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Peters previously served at Acosta TrueDemand as President, and also served at TrueDemand Software, where he was a co-founder before its acquisition by Acosta. Foodlink develops a web-based procurement platform for the perishable food market. The firm is venture backed by Rustic Canyon Partners.

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Report: Gaikai On The Block, May Bring More Than $500M

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Aliso Viejo-based Gaikai , the venture-backed developer of videogame streaming services, is looking for buyers for the firm, in what is expected to be a sale worth more than $500M, according to reports today. The reports--from FORTUNE's Dan Primack--said that the firm has already hired bankers to help it with a possible sale. in the company.

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Perfect Market Acquires MediaRiver

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Pasadena-based Perfect Market, which is developing technology to help publishers monetize their archive content, said Monday that it has acquired technology from Mediariver, which can be used to match content and advertising to any web page. Financial terms of the acquisition were not disclosed.

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Thanks to socalTECH's Sponsors!

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Your Software Development Partner. Rustic Canyon Partners (www.rusticcanyon.com). Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Custom Insurance Programs for Technology Companies. GetItStarted (www.getitstarted.com).

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Thanks to socalTECH's Sponsors!

socalTECH

Your Software Development Partner. Rustic Canyon Partners (www.rusticcanyon.com). Litigation - IP Licenses and Agreements: distribution, development, joint venture - Intellectual property aspects of mergers and acquisitions. Custom Insurance Programs for Technology Companies. GetItStarted (www.getitstarted.com).

SoCalTech 100