Negative Customer Acquisition Costs - Creative Startup Marketing Ideas - Eric David Greenspan
SoCal CTO
NOVEMBER 17, 2009
A typical day starts with email, Facebook, LinkedIn, Twitter, and Yammer checks/updates. Some days I respond to questions asked by folks like yourself, the press, or an entity doing a case study, i.e. Citrix, RIM, USC. Our new customer acquisition has grown and our costs have plummeted. A negative customer acquisition cost!
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