Remove Acquisition Remove Paid Search Remove SEM Remove Summary
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Summary notes, as always, provide below. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. To say he has had an impact on the web would be an understatement. It was a pleasure to write them myself.