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Acquisition

SEM

Summary

The Most Misunderstood Facts About Building a Business on YouTube

Both Sides of the Table

JANUARY 19, 2015

Almost every online business I know (eCommerce, online software, mobile games) invests heavily in “customer acquisition” This includes investments often not properly measured (SEO, PR, Social) as well as costs that people measure more precisely (advertising, SEM, FB CPA/CPI ads). Take for example, an eCommerce company.

SEM

SEM Content Platform Acquisition

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

MARCH 11, 2011

Summary notes, as always, provide below. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! To say he has had an impact on the web would be an understatement. It was a pleasure to write them myself. Overture (Goto.com).

Competition

Competition Idealab Product CitySearch

The Most Misunderstood Facts About Building a Business on YouTube

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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