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Ventura-based The Trade Desk , the new online ad exchange firm headed by former AdECN founder Jeff Green , is announcing today that it has partnered with Acquisio , a PPC management software provider. Tags: exchange advertising acquisition desk trade. Financial details of the partnership were not disclosed. and other firms.
According to Tsavo, Better provides SEO and PPC management to such clients at Paramount, Dreamworks, and Closet World. The acquisition also includes Better Inc's DONE! s technology uses technology to help set up, manage, optimize, and report on pay-per-click campaigns for small and medium businesses. SEO operations.
This model, called pay per click (PPC), is the one most commonly offered to entrepreneurs. The advertiser sees it as cost per acquisition (CPA) or pay per performance (PPP). For the advertiser, this is the cost-per-click (CPC) model. The goal is for your visitor to be redirected to the site or product being advertised.
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