Conforming To Your Customers’ Realities: Your Stakeholders’ Perceptions Are Your Reality
InfoChachkie
FEBRUARY 9, 2010
Rather than seizing this extraordinary opportunity to infiltrate IBM and educate them as to CP/M’s benefits, Digital Research considered IBM’s lack of knowledge of the PC market as further evidence that IBM’s PC would fail and thus the partnership was not worthy of its time or attention. a coat, tie and socks). from the Wharton School.
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