How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
Customer Acquisition. How many through SEM? If you have multiple versions of your product, how many are web vs. mobile? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Those two things together would lower your acquisition costs nearly in half to $6.11.
346 
Let's personalize your content