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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

Look beyond California and you have group purchasing (GroupOn in Chicago, LivingSocial in Washington DC), private sales (Gilt Groupe in NY, HauteLook in LA), artisan marketplaces (Etsy in NY), eCommerce (Amazon in Seattle) and on and on. Douglas Merrill, the former CIO of Google, is building his next company, ZestCash in LA.