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Decoding the Secret of iPhone Game Popularity, With William Volk, Playscreen

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William is in San Diego, and is a longtime gaming vet, having been at Activision in the days of The Manhole and Myst. The thing is, it's a very demanding audience, even when you're talking about apps that are free with in-app purchases. Even then, users are very demanding. How did you get into iPhone development?

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