article thumbnail

Frank Addantes FounderBlog: Startup 3.0: Internet advertising is good. No, it’s bad. Oh wait… it IS good!

Frank Addante

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.

article thumbnail

Frank Addantes FounderBlog: Startup 2.0: The Internet is Coming! How will we make money?

Frank Addante

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Advertising was the answer! No, it’ Startup 2.0: The Internet is Coming!

Startup 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Frank Addantes FounderBlog: Stay Positive

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Our competition was well funded with many millions of dollars, well armed with hundreds of employees and far down the path.

Startup 40
article thumbnail

Frank Addantes FounderBlog: Startup 1.0: “The Bug Bite” - The Internet Needs a Card Catalogue (I guess that’s a search engine)

Frank Addante

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We were not venture-funded (in fact, at the time, I didnt even know what venture capital was).

Startup 40
article thumbnail

Frank Addantes FounderBlog: Startup 4.0 – Wireless is the next big thing – hurry!

Frank Addante

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. As CEO, I spent 6 months on the road, full-time, trying to raise our Series B funding.

Startup 40
article thumbnail

Frank Addantes FounderBlog: Startup 5.0 – I’m just going to chill out for a bit… (OK, for a month…)

Frank Addante

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Venture Capital Funding 7. ► May (5) the Rubicon Project The Journey Startup 6.0: Visit StrongMail Website Startup 4.0:

Startup 40
article thumbnail

App is Crap (why Apple is bad for your health)

Both Sides of the Table

App is one step forward, two steps back – In 1999 I launched my first company, BuildOnline, a SaaS-based (back then we were ASP’s) content management platform for large-scale engineering and construction projects. Apple has sent out signals such as that they might like to own location-based mobile advertising.

Brentwood 326