Both Sides of the Table
FEBRUARY 7, 2010
My first company launched in 1999 and we were offering a SaaS document management in the cloud (we were called ASPs back then). We made lots of assertions about what features we thought people would want, how to price them and how to overcome the objections that people have to managing data in the cloud.
Frank Addante
MAY 15, 2006
Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. Internet advertising is good. L90 was the premier advertising network on the Internet.
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Frank Addante
JUNE 10, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. We ended up choosing a space that would last us 6-9 months, based on price, the "feeling of the space" and availability.
Frank Addante
JUNE 13, 2006
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. no complex contracts or pricing schemes) or adopt (i.e. ► May (5) the Rubicon Project The Journey Startup 6.0:
Frank Addante
MAY 12, 2007
the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Internet Advertising ASP) Exit: $112M IPO and acquisition Lesson: Think big. ► August (3) Venture Capital - What's the rush? Inventing Stuff, Obviously Impossible? Visit StrongMail Website Startup 4.0:
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