Frank Addante

AUGUST 27, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

DECEMBER 5, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. All of this, with a development team of less than 30 engineers.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

AUGUST 2, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Inventing Stuff, Obviously Impossible? Hire Entrepreneurs!

Entrepreneur 40

Entrepreneur Startup Venture Capital Web 2.0 40

Frank Addante

MAY 3, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. No, it’ Startup 2.0:

Startup 40

Startup Blogging Venture Capital Web 2.0 40

Frank Addante

SEPTEMBER 25, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Company 40

Company Companies Startup Venture Capital 40

Frank Addante

JUNE 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► May (5) the Rubicon Project The Journey Startup 6.0:

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

AUGUST 29, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Inventing Stuff, Obviously Impossible? Hire Entrepreneurs!

Venture Capital 40

Venture Capital Capital Startup Outsource Development 40

Frank Addante

OCTOBER 31, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Venture Capital Advertising Email 40

Frank Addante

JULY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

MARCH 26, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Outsource Development 40

Outsource Development CTO Hire Startup Venture Capital 40

Frank Addante

MARCH 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Outsource Development 40

Outsource Development Startup .Net Venture Capital 40

Frank Addante

JANUARY 30, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Venture Capital Outsource Development Web 2.0 40

Frank Addante

AUGUST 14, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Inventing Stuff, Obviously Impossible? Hire Entrepreneurs!

Startup 40

Startup Email Ideas Venture Capital 40

Frank Addante

SEPTEMBER 6, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JULY 5, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Venture Capital Web 2.0 Outsource Development 40

Frank Addante

JULY 10, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. Inventing Stuff, Obviously Impossible? Stay Focused. Be scrappy.

Startup 40

Startup Technical Review Venture Capital Advertising 40

Frank Addante

MAY 22, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. No, it’ Startup 2.0:

Startup 40

Startup Venture Capital Outsource Development Advertising 40

Frank Addante

JANUARY 23, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. So, you need to develop a product? Zondigo, Inc.

Outsource Development 40

Outsource Development Develop Development Product 40

Frank Addante

MAY 3, 2006

Internet advertising is good. the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. No, it’ Startup 2.0:

Startup 40

Startup Venture Capital Yahoo Email 40

Frank Addante

OCTOBER 19, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Ideas Venture Capital Competition 40

Frank Addante

JUNE 13, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► May (5) the Rubicon Project The Journey Startup 6.0:

Startup 40

Startup Outsource Development Product Advertising 40

Frank Addante

SEPTEMBER 20, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Blogging Venture Capital Outsource Development 40

Frank Addante

JUNE 10, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Startup 40

Startup Technical Review Software Review Advertising 40

Frank Addante

MAY 12, 2007

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► August (3) Venture Capital - What's the rush?

Outsource Development 40

Outsource Development Outsource Software Review Startup 40

Frank Addante

JUNE 4, 2006

the Rubicon Project (Internet Advertising Technology) Status: Pre-Launch Visit the Rubicon Project Website Startup 5.0: Visit StrongMail Website Startup 4.0: Wireless & Voice Application Software) Exit: technology acquired Lesson: Timing is critical. ► May (5) the Rubicon Project The Journey Startup 6.0:

Startup 40

Startup Venture Capital Email CTO Hire 40