Advertising Brentwood Product Web 
Both Sides of the Table
FEBRUARY 17, 2010
I had just returned from living in Japan where I witnessed the hugely successful launch of i-mode by NTT DoCoMo so I knew the potential that the mobile web would ultimately bring, but I saw so many flaws in the launch of WAP. But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products.
Both Sides of the Table
MARCH 12, 2013
Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.
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