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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

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App is Crap (why Apple is bad for your health)

Both Sides of the Table

But like lemmings, every company in the market rushed to proclaim they were launching WAP versions of their products. Before you let me have it let me say I am a FanBoy of Apple products. I own an iPod Touch (not an iPhone – my house in Brentwood gets literally ZERO AT&T bars). They may do this / they may not.

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sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Judy is known as the “Branding Queen” for her work creating strong, effective identities for companies and product lines.

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