Remove Advertising Remove Brentwood Remove Pricing Remove Product
article thumbnail

Bolstering the Partner Ranks at GRP

Both Sides of the Table

He shared tons of information about how how they were using marketing to quantitatively make marketing decisions at HauteLook and acquire customers for prices that were far cheaper than similar companies. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

article thumbnail

sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. But there's a high price to pay when you consider that it affects the well-being of your company culture. Vice Presidents of Sales.

Sales 45