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sales vs marketing

AeA Los Angeles Council

Having been both a marketing & sales executive, I have seen first-hand how silos between these two departments can exist while products (or the sale of services) still "succeed" despite the rivalry. Panelists include: Mark Friedman , President of the Velos Group, an industry expert in Sales Lead Management.

Sales 45
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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.