Advertising CalTech Screening Writing 
Both Sides of the Table
FEBRUARY 7, 2011
From there most websites unfortunately don’t know what to really do with it so it basically just becomes a way to log you in and potentially allow advertisers to serve up more targeted (and therefore higher CPM) ads. It became a theme in my keynote at Caltech on the future of social networking. We then spoke about startups.
Both Sides of the Table
FEBRUARY 15, 2011
In my LA I often see computer screens open with entrepreneurs talking about digital media. We have world-class universities like Caltech, UCLA, USC and more. Many of the Valley tech firms saw advertising as “beneath them&# and many VCs in the first boom encouraged people to focus on eyeballs rather than dollars.
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