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Social Networking (the Shorter Version) Past, Present, Future

Both Sides of the Table

DECEMBER 5, 2010

Brands didn’t advertise their web pages they advertised “AOL Keywords.&# If you were a newly minted, venture-backed consumer Internet company you had to have a deal with AOL to reach your customers. Close shop to try and control monetization and you can only rely on your own internal innovation machine & capital.

Social Network 297
Social Network Networking Web 2.0 Web 297
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What the Past Can Tell Us About the Future of Social Networking

Both Sides of the Table

DECEMBER 5, 2010

billion in annual subscription revenues not including advertising or eCommerce). Brands didn’t advertise their web pages they advertised “AOL Keywords.&# You couldn’t pick up a magazine in the 96-99 timeframe without seeing AOL Keywords advertised everywhere. They have more page views than even Google.

Social Network 318
Social Network Networking Web 2.0 Startup 318
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