Advertising CarsDirect Media Venture Capital 
Both Sides of the Table
JULY 1, 2010
Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. A demand side advertising platform which allows advertisers to bid on individual ad impressions in real time, based on the site and who would see it. Total raised: $17mm.
Both Sides of the Table
FEBRUARY 15, 2011
Last year I was on Sand Hill Road in Silicon Valley meeting with one of the most prominent venture capital firms in the country. The VC partner, somebody I greatly respect said, “Yeah, we like Gil and what they’re doing. In my LA I often see computer screens open with entrepreneurs talking about digital media.
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