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Rubicon Project Extends Into Mobile Ads

socalTECH

Los Angeles-based Rubicon Project is extending into mobile advertising, the firm said today, with a new mobile ad optimization product. According to Rubicon Project, its new REVV for Mobile (RFM) product will provide mobile ad serving, campaign management, and ad network optimization on mobile ad impressions.

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This Week in VC with Jim Armstrong of Clearstone

Both Sides of the Table

Had a great chat with Jim Armstrong who is a General Partner at Clearstone Venture Partners today on TWiVC. Clearstone currently invests out of a $200 million fund based in LA with offices in Menlo Park and in India. Segment One: Jim’s background and Clearstone’s investment strategy. LivingSocial. AppDynamics.

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Interview with Rahul Sonnad, Geodelic

socalTECH

We caught Rahul in a more serious conversation, and spoke to him about his venture funded, location-based information startup and what it's up to, as well as got the story behind the firm's incubation at Clearstone Ventures. Rahul Sonnad: We did a seed round with Clearstone Ventures, that incubated us in their Santa Monica office.

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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

Analytics also extend to iPhone and web apps using Facebook Connect. Incubated by Clearstone Ventures in 2008. Geodelic develops free mobile applications to easily browse your surroundings (restaurants, banks, businesses, etc). Includes content mobile guides, ie. a fbFund winner. Competitors: Omniture , Webtrends.

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