Remove Advertising Remove Custom Development Remove Pricing Remove Venture Capital
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This Week in Venture Capital – Episode 2

Both Sides of the Table

I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. I think the best solution for the social networking era is “in-stream&# advertising. It offers Internet radio targeted advertising and is growing really well. In my mind, not a typical VC investment.

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Why Hopscotch Is Behind Your Favorite Mobile Sports App, with Laurence Sotsky

socalTECH

Laurence Sotsky: I've been working in the software-as-a-service space for some time, in medium-sized, venture capital backed companies. Previous to this, I ran a custom, mobile application development shop. Depending on who you are, and where you are, we can deliver different advertising. How did you get into this?

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Domain Experience Gives Entrepreneurs an Unfair Advantage

Both Sides of the Table

We made lots of assertions about what features we thought people would want, how to price them and how to overcome the objections that people have to managing data in the cloud. Traffic.com sold 10-second in-content advertising spots to local TV broadcasters. So the whole customer development cycle is very streamlined.

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

All of that are in this week’s episode of This Week in VC. I thing I’ve learned over the years is that technology purists hate advertising even when it is that revenue stream that truthfully drives much of our industry. He said it was better than the Yellow Pages because he would provide pricing transparency.