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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

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Announcing The Socaltech 50: Southern California's Up-and-Comers

socalTECH

James Borow and Clark Landry (shared position), SHIFT (Los Angeles, Santa Monica, advertising). Tim Cadogan , OpenX (Pasadena, advertising). Asher Delug , Airpush (Los Angeles, advertising). Michael Dubin , Dollar Shave Club (Los Angeles, consumer subscription). Greg Cohn , Burner (Los Angeles, mobile app).

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5 Tips For Attracting Female Customers

Tech.Co

If you as a founder don’t think that appealing to women should be a part of your marketing strategy, you are wrong, and will lose. Natalie Kaminski, CEO and cofounder of goBaby.co , an on-demand rental marketplace for baby gear that helps reduce stress of traveling with little kids, is hyper-focused on gaining the trust of mothers.

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